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The NCOALink™
Over 40 million Americans change their
address annually, which creates formidable obstacles in maintaining
a high-quality mailing list. The
NCOALink™
Product makes change-of-address information available to mailers
to help reduce undeliverable mailpieces before mail enters the mailstream.
The NCOALink
process improves mail deliverability by providing mailers with current,
standardized, delivery point coded addresses for individual, family,
and business moves.
Input address information must first be standardized to conform
to USPS requirements, including the ZIP + 4® code. An attempt
is made to match each name and address against the NCOALink
Product. Address
change information is derived from the PS Form 3575, Change-of-Address
Order, filed by relocating postal customers. If a match is made
with the name and old address information in the NCOALink
File, then the NCOALink
licensee is permitted to provide the current move information (new
address or undeliverable status) to update the mailing list.
The full
NCOALink Product contains approximately
160 million records or 48 months of permanent address changes. The
limited NCOALink
Product contains approximately 60 million records or 18 months of
permanent address changes.
NCOALink
helps reduce undeliverable-as-addressed (UAA) mail by correcting
input addresses prior to mailing.
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NCOALink
provides the following benefits to mailers:
• Reduces undeliverable mail by providing the most current
address information for matches made to the NCOALink File
• Prevents re-mailings after address corrections are received
because the address correction is applied prior to the mailing
• Reduces mailer costs by reducing the number of undeliverable
mailpieces by using most current address information
• Provides the opportunity for faster product/service marketing
through accurate mail delivery
In addition to change-of-address information,
NCOALink
also utilizes Return Codes to provide explanation of match and non-match
status. Return Codes which indicate that a match was obtained are
accompanied by a new address or undeliverable status. Return Codes
which indicate a match was not obtained provide the reason a match
could not be made to the NCOALink
file. The analysis of Return Codes can help the mailer determine
the deliverability of specific address records.
Customers wishing to use NCOALink™
must complete an authorization form available under the Your
Resources section of this site.
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